JOAN.

Bring us the consequential work

There is a way through. Joan turns operating problems into working systems—and stays with the work until they are in operation.
JOAN.
JudgmentOrchestrationAuthorityNavigation

From a hard problem to a working system.

Financial services JOANS adds Stewardship Secure by design.
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JOAN. Discuss the work

Technology, engineering and AI delivery

We build AI-native businesses.

Joan designs and builds the systems that make a company AI-native—connecting strategy, architecture, applications, data, automation and AI, then carrying the work through implementation and handover.

Microsoft · Azure · OpenAI · Anthropic · Google Cloud · AWS · connected business systems

RebelHQ ecosystem

Official ecosystem relationships.

Formal Microsoft and Google Cloud relationships strengthen the work. Joan remains free to use the environment, models and systems each mandate requires.

MicrosoftMicrosoft for Startups Founders Hub
MicrosoftMicrosoft ISV Success
MicrosoftMicrosoft CSP Partner
Google CloudGoogle Cloud for Startups

Cross-platform delivery

Architecture, not allegiance.

  • MicrosoftAzure · Microsoft 365
  • OpenAIModels · applications
  • AnthropicClaude · agentic work
  • Google CloudGCP · Workspace
  • AWSCloud · connected services

Current work spans

  • Retail & CPG
  • Manufacturing
  • Specialty construction
  • High technology
  • Professional services

Experience behind the work

Companies and products represented in Joan's experience.

Across client delivery, operating roles, advisory work and direct collaboration. Their names indicate experience represented within Joan; they are not endorsements or current partnerships.

Impact Investors
Caliber Paving
QSara
TNG Capital Partners
OasisOasis
Plug and Play
WorkindWorkind
eyes3eyes3
Confluent
Mapbox
Deel
Untap Your Sales Potential
SAP
Tedy
Vericasa

Selected work

What was built. How it works.

Four substantial systems and engagements. The cards show the architecture behind the logo: what is being built, what the system covers and where the operating boundaries sit.

Impact InvestorsFounding firm · platform in build

Build the AI-native infrastructure for modern wealth management.

With Shane Yonston, Joans is building Impact Investors' complete AI-native wealth-management and family-office infrastructure: the client platform, advisor operating environment, portfolio and impact intelligence, governed digital workers, reporting, security, data and audit. Built first with one firm, the architecture is designed to extend to RIAs, multi-family offices and advisory practices.

Infrastructure
Client platform · operating memory · governed services · evidence layer
Control
Firm-owned data; people retain every investment decision
Floura & Co.Current architecture engagement

Connect product, money and decisions in one operating architecture.

With Mark Edwards, Joan is designing Floura's company-owned operating architecture across sales, demand, inventory, production, materials, cash, wholesale orders, fulfillment and invoicing. Shared hosted connections, a Floura-controlled data lake and reconciled operating history form the backbone; the source systems keep the official records and the AI model can change without taking Floura's business logic or history with it.

Workstreams
Demand, production & cash · wholesale order-to-cash · budget control
Systems
Cin7 · QuickBooks · Shopify · Amazon · Faire · Drive · Ramp · SPS · 3PL
Untap Your Sales PotentialBuilt and in production

Work every inbound lead from capture to handoff.

For Ian Koniak's Untap Your Sales Potential, Joan built the inbound lead system and the CRM behind it: capture, enrichment, scoring, compliant SMS follow-up, two-way conversations, meeting booking, human handoff, activity history, reporting and two-way system-of-record sync.

System
60+ workflows · 73 API routes · 19-table database
Control
Opt-outs, quiet hours, rate limits and audit trail
TNG · QSara · Caliber PavingOne connected mandate

Build QSara from Caliber's working platform into a scalable company.

Joan is working with TNG Capital Partners and Caliber Paving on one connected mandate: assess the platform Caliber already uses, harden what can survive, rebuild what cannot, and define the product, security, operating model and proof QSara needs before wider pilots.

Current reality
Working Caliber platform; architecture and pilot proof underway
Boundary
Proposed venture; no launch claim

Connected capabilities

One delivery system from decision to handover.

Joan works inside the customer’s existing operating environment. The mandate is shaped around the problem, the systems already in use and the authority the business needs to retain.

  1. 01Decision and operating-model design

    Define the outcome, owner, constraints and evidence before selecting technology.

  2. 02Secure architecture and integration

    Connect systems and providers with explicit identity, permission and control boundaries.

  3. 03Application and agent engineering

    Build the usable surface, workflow and automation around the operating task.

  4. 04Data and authoritative records

    Identify what is current, who owns it and how context survives the handoff.

  5. 05Review, testing and evidence

    Make human authority, acceptance checks and operating proof part of the system.

  6. 06Implementation and handover

    Put the system into use, document it and transfer operational responsibility deliberately.

How we work

Accountability stays visible.

Joan assigns an accountable lead to each mandate and owns the client relationship. Engineering teams, specialist providers and client teams participate within defined boundaries. The client retains authority over consequential decisions, access and acceptance.

OwnerOne accountable lead for the mandate
BoundaryDefined systems, permissions and permitted actions
ReviewHuman authority at consequential decisions
ProofAcceptance evidence before operational claims
HandoverDocumented ownership, controls and next actions

Company-owned operating architecture

The business owns the middle. Technology connects around it.

The durable value is the working system that carries the company’s context, methods, decisions and operating history. Applications, models, cloud services and systems of record connect through explicit boundaries and can change without taking that working system with them.

Illustrative operating view The company-owned operating middle
Business mandate and human authority Purpose · policy · priorities · risk · accountable decisions
What stays with the business

Company-owned intelligence and operating continuity.

  • Context and memoryCurrent state, history and accepted knowledge
  • Methods and reusable skillsHow the company performs consequential work
  • Workflow stateWork in progress, owners, handoffs and exceptions
  • Evidence and recordsSources, outputs and the operating record
  • Permissions and authorityWho may see, decide, approve or act
  • Decisions and approvalsHuman judgment and accepted outcomes
  • Evaluation and learningWhat worked, what changed and why
  • Export and recoveryContinuity when tools or providers change
Applications and operating capabilities
  • Working applications
  • Governed workflows
  • Bounded agents
  • Review surfaces
  • Reporting
Replaceable providers and systems
Systems of recordMicrosoft 365Google WorkspaceOpenAIAnthropicAzureGoogle CloudAWSData and specialist providers

Joan designs and implements the operating middle and its connected capabilities. The client retains its context, methods, data, decisions and operating history. Technology and specialist providers remain connected through replaceable interfaces.

Reusable product capability

Sidekick Genius

When the work calls for reusable context, review, memory, cost and digital-worker controls, Joan can configure and deploy Sidekick Genius as part of the solution.

Specialist practice

Joans

Financial-services mandates are led through Joans, our specialist practice for wealth managers, RIAs, family offices and selected private-capital organizations.

Visit Joans

A direct conversation

Describe the operating problem.

Tell us where the work is breaking down, what the business needs to decide, and what constraints matter. Do not send sensitive, client or account information.

Discuss the work